Foundational & Marketing Strategy Audits
They Are Not the Same Thing
Many nonprofit founders come to me saying they need marketing help—when in reality, they’re still building the foundation of their organization.
Here’s the difference:
Foundational Strategy
is how your nonprofit is structured—your internal systems, program clarity, goals, capacity, and whether you’re set up to grow.
Marketing Strategy
is how you communicate your mission and invite others to take action—through your website, content, social posts, and donor messaging.
If the foundation isn’t clear, the marketing won’t land.
That’s why I offer two kinds of audits:
- One to assess your organizational strategy (what you’re building and how well it’s working)
- One to review your marketing strategy (how you’re telling your story and who it’s reaching)
Each one is designed to meet you where you are and help you move forward with clarity and confidence.
Foundational Audit
If your nonprofit is built on heart but missing structure, it’s going to be hard to scale, delegate, or attract serious support.
This audit focuses on how well your organization is set up to carry out its mission—and whether your internal foundation is strong enough to support real growth.
What's included:
- Mission and program clarity check: I’ll review whether your mission, program focus, and service delivery model are clear and well-defined—for both internal and external audiences.
- Volunteer and donor system review: I’ll assess how you're currently engaging, tracking, and communicating with your supporters—and whether your process is setting you up for long-term relationships.
- Organizational structure and readiness I’ll help identify gaps in your systems, documentation, or workflows that may be blocking your growth or capacity to handle more visibility.
What you’ll receive:
A written strategy report outlining your strengths, priority gaps, and the next steps to help stabilize and strengthen your organization from the inside out.
YOUR INVESTMENT: $349
A QUICK NOTE BEFORE YOU CLICK:
These audits are not generic templates or AI summaries. I write every report myself with honest, thoughtful insights that take time, strategy, and care.
Once you purchase your audit, you’ll be taken to a thank-you page with the intake form link. Fill it out thoroughly, and I’ll begin reviewing your materials. Your report will be sent within 5–7 business days of receiving your form.
Marketing Audit
Many nonprofits are sharing updates and posts—but still struggling to convert that into donations, volunteers, or genuine engagement.
If your message isn’t reaching the right people or isn’t prompting action, it’s time for a marketing review.
This audit is ideal if your foundational strategy is already in place. If you’re still figuring out your mission, programs, or internal systems, start with the Foundational Strategy Audit—or choose both together.
What's included:
- Full website messaging review: I’ll review your full site—not just the homepage—to assess how clearly your mission, programs, and calls to action are presented, and whether visitors know exactly how to get involved.
- Content and messaging consistency: I’ll review your recent social posts, email newsletters, and/or blog content to evaluate consistency in tone, clarity, audience targeting, and call-to-action strength.
- Audience alignment and trust signals: I’ll assess whether your content builds confidence, shows your impact, and speaks directly to donors, volunteers, or the communities you serve.
What you’ll receive:
A written marketing strategy report with specific, actionable recommendations to help your outreach feel clearer, more connected, and more effective.
YOUR INVESTMENT: $249
A QUICK NOTE BEFORE YOU CLICK:
These audits are not generic templates or AI summaries. I write every report myself with honest, thoughtful insights that take time, strategy, and care.
Once you purchase your audit, you’ll be taken to a thank-you page with the intake form link. Fill it out thoroughly, and I’ll begin reviewing your materials. Your report will be sent within 5–7 business days of receiving your form.
Let’s Build Something That Makes a Difference
Still not sure where or how to start? No worries! I’ve got your back! Just schedule a free 30-minute call with me so I can help you find out the best solution for your mission!
