Most nonprofits produce an annual impact report. But here’s the truth: many of them are just sitting unread on a website or lost in a donor’s inbox. If your report feels more like a formality than a meaningful communication tool, you’re missing a major opportunity to deepen trust and connection. What an Impact Report Should…
By Linda Purvis, Blue Canyon Creative June is recognized as Alzheimer’s and Brain Awareness Month—a time to bring visibility to memory loss, dementia, and the families and organizations working tirelessly to support those affected. This isn’t just another blog post about awareness campaigns. This is about memory. And the painful, slow, heartbreaking erosion of it….
Pride Month is a celebration of identity, love, resistance, and resilience. But for many LGBTQ+ individuals, especially in marginalized communities, safety and belonging are still not a given. That’s where nonprofits play a critical role. From shelters to museums, from mental health providers to environmental advocates—every mission-driven organization can foster inclusion, representation, and safety. It’s…
Why Great Missions Still Struggle to Gain Support Many nonprofits think that having a great mission should be enough to attract help. But the truth is, people can’t support what they don’t see—and they won’t stay involved if they don’t feel connected. That’s where marketing comes in. Not as a gimmick, but as a bridge….