Evergreen Marketing: A Strategy for Small Nonprofits with Big Missions
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Evergreen Marketing: A Strategy for Small Nonprofits with Big Missions

If you’re running a small nonprofit, chances are your to-do list never ends—and your marketing efforts are one of the first things to get pushed aside. But if you’re always starting from scratch, you’ll stay stuck in a cycle of burnout and missed opportunities. There’s a better way. It’s called evergreen marketing. Evergreen marketing is…

How to Reach the Right Audience for Land & Cultural Preservation Work
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How to Reach the Right Audience for Land & Cultural Preservation Work

Whether you’re preserving sacred land, protecting archives, or curating history through a museum or tribal initiative—your work matters. But if the right people don’t know about it—or don’t understand it—your mission stays quiet, underfunded, and misunderstood. In the world of land and cultural preservation, your audience isn’t everyone. It’s the people who share your values,…

Marketing That Remembers: A Founder’s Story & How Nonprofits Can Build Campaigns That Last
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Marketing That Remembers: A Founder’s Story & How Nonprofits Can Build Campaigns That Last

By Linda Purvis, Blue Canyon Creative June is recognized as Alzheimer’s and Brain Awareness Month—a time to bring visibility to memory loss, dementia, and the families and organizations working tirelessly to support those affected. This isn’t just another blog post about awareness campaigns. This is about memory. And the painful, slow, heartbreaking erosion of it….

More Hands, Bigger Impact: How Smart Marketing Helps Nonprofits Attract Donors and Volunteers
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More Hands, Bigger Impact: How Smart Marketing Helps Nonprofits Attract Donors and Volunteers

Why Great Missions Still Struggle to Gain Support Many nonprofits think that having a great mission should be enough to attract help. But the truth is, people can’t support what they don’t see—and they won’t stay involved if they don’t feel connected. That’s where marketing comes in. Not as a gimmick, but as a bridge….

From Passion to Plan: How to Turn Your Big Ideas into Campaigns That Work
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From Passion to Plan: How to Turn Your Big Ideas into Campaigns That Work

You’re not short on ideas.Your nonprofit has vision, purpose, and a mission worth sharing. But when it comes time to turn that big idea into a full-blown campaign—something with structure, content, and follow-through? That’s where things often fizzle out. We get it.Most nonprofit teams are juggling a million things. You know the campaign matters, but…

You Say You Want Help—But Do You Actually Accept It?
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You Say You Want Help—But Do You Actually Accept It?

Nonprofit leaders are some of the most passionate, hardworking people I know. You’re driven by purpose, not profit. But let’s have a real talk: you say you want more support, more visibility, more donors… but when real marketing help shows up, you ghost it. The Help Is There—You’re Just Not Taking It You get free…